Email Deliverability

Email Deliverability

  • Dedicated Versus Shared IPs for Optimal Email Marketing

    An IP address serves as the base of your email communications, symbolising your digital location and history, helping Internet Service Providers (ISPs) develop information about your communications. You can either choose to have a dedicated IP, which is simply an IP address dedicated to a single user; or you can choose to have an IP […]

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  • Email deliverability best practices for large volume senders

    For large volume senders, it is vital to know that the more emails you send, the more challenging it becomes to ensure maximum inbox delivery. In order to efficiently manage your reputation, there are a few key email deliverability best practices you need to understand and apply: As a high volume email sender, a dedicated IP is most likely your […]

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  • Choosing between ESP vs SMTP Relay Services

    When selecting a bulk email solution, one of the first broad choices is whether to use an SMTP relay [or transactional mailing system] or a full ESP service. This article outlines the differences between the solutions, and outlines how to go about choosing the correct option for your business. The basic difference An SMTP (Simple […]

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  • Build your online reputation with engaging emails

    Online reputation management has changed over recent years and has come to be known mainly as management of the perception of yourself, or your company brand, on the web and especially in social media. For most email marketers however, reputation management is a critical process and is far more tangible. In essence it’s the difference […]

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