Email Marketing Archives

Email Marketing Archives

  • Holiday Email Marketing Guide 2014

    The festive season is in full swing – with locals and tourists out enjoying the festivities; sing-along Christmas tunes playing on every corner; and red, gold and green adorning every shopping centre, not to mention the number of email’s that are hitting your inbox! If you want to get Christmas email marketing messages out to […]

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  • 12 Tips That’ll Get Your Emails Opened & Read

    Contrary to popular belief, a subscriber list isn’t simply a collection of people who are inherently interested in receiving marketing emails. Though they may be interested in the product or service, tailoring messages according to individual interests and consumer behaviour is the best possible way to engage an audience for longer periods of time. Optimising […]

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  • 7 Steps to Creating an Effective Email Marketing Plan

    The purpose of a marketing plan is to ensure you get the best possible return on investment (ROI) from your email marketing efforts. Having an effective email marketing plan is a great way to stay focused when you have lots on the go; to keep track of your goals; and to monitor the success of […]

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  • 5 Email Reporting Metrics To Follow

    Understanding the results of your email marketing campaigns can help you understand  your audience better, accurately report on findings with confidence and help you make the most of your email reporting metrics and resources. Taking key metrics into account is the first step to improving your results. Start by deciding how you would define the […]

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  • [Infographic] 29 Noteworthy Email stats 2014

    So, email is awesome looking at these email stats 2014! But what is awesome to note, is that email is evidently a powerful sales channel and customer retention tool. So, spending the time developing an email marketing plan that’s fully integrated into your overall marketing mix is sure to profit you in the long run.

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  • List Segmentation Strategies to Improve Engagement

    Traditional marketing has taught us that to successfully gain a customer’s attention, you have to segment your audience and target messages to meet their specific needs. The same is true for email marketing. Regardless of the scope of your email marketing, your recipients are all unique and will usually be at different stages of the […]

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  • Get Better Results with A B Split Testing

    There are a lot of factors that can determine the success of an email marketing campaign – the subject line, the day and time it was sent, product images and calls-to-action used. The only way to know what works best for your campaigns is to experiment with these types of elements. The most common way […]

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  • A Better Unsubscribe Process for Better Results

    Without a real unsubscribe process in place, you’re potentially putting your IP reputation and the overall effectiveness of your existing lists are at stake. Although you might think that by not having a clear and straightforward way to opt out of your mails is a smart tactic for retaining an audience; it’s not. Subscribers won’t […]

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  • The Value of Consolidating SMS and Email Onto One Platform

    We have recently added SMS solutions in to the mix (which you can read more about on Bizcommunity), to expand our service offering and enable marketers to reap the benefits of having SMS and email on one platform. In this article we will focus on the benefits of using the two together, in order to […]

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  • The Big Difference Between Single and Double Opt-In

    The term Opt-in describes the process of signing up users to receive further correspondence from you or your business. In other words each user on your list actually wants to be on your list, meaning they have indicated they want to receive specific content from you. The double opt-in versus single opt-in methods of registration […]

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