A big challenge that anyone who is new to email marketing faces, is creating content that looks good. With the wide range of HTML editors and publishing software, this may not seem like a big problem. The problem is that most of these tools will create an email that doesn’t display consistently across the large range of email clients being used by your subscribers. Total Send’s WYSIWYG (what you see is what you get) editor is no different. We suggest that before creating your first campaign, that you should prepare yourself and your workstation. Making sure the following is set up will allow you to be prepared to check the consistency of your emails
- Set up a few test email accounts. Open accounts at Gmail, Hotmail, Yahoo, and AOL. This will allow you to see how your email is received by these popular clients.
- Don’t be reluctant to learn a little HTML/CSS. You do not need to be a web developer, but knowing how to quickly correct fonts and margins using inline CSS can save you a lot of time. Knowing a small amount of HTML/CSS will empower you greatly in terms of creating emails.
- Install multiple internet browsers. Windows ships with Internet Explorer and Macs will have the Safari browser. Take the time to download and install Mozilla Firefox and Google Chrome. If your email is displaying the same way across these multiple web browsers, then your design is being coded universally. Keep in mind however that some problems may be specific to that email client and in this case you should do a little research on the cause.
- Finally, use Total Send’s “Design Test” in the review stage of your campaign. This will allow you to see how your email is displaying in the most popular email clients.