Why we love mobile email (and you should too)

Mobile devices such as smartphones and tablets are becoming more popular than desktop PCs, and this trend is only likely to grow. Our smartphones are our new computers on the go, and our tablets our entertainment and information centres at home.

The importance of using responsive email

As you can see from the infographic below, email is the most popular activity on smartphones and typically half of all your emails sent out will be read on a smartphone or tablet. So if you’re not creating emails with mobile devices in mind, you’re going to be missing the gravy train, and this isn’t going to change anytime soon…. Popular Activities on Smart Phones This is a screen capture from IDC and Facebook: Always Connected

TotalSend launches responsive design templates

With this in mind, TotalSend has added a few new responsive design templates that are ready for your clients’ mobile devices. This means that we now offer you pre-built templates that render perfectly on mobile devices so that your customers always see your messages as you intend them to, and you don’t have to spend money on having your own templates coded.

So what exactly is responsive design anyway?

According to Wikipedia: “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices” Essentially it means that the template you send to your clients should work according to the size of the screen. So the template will adjust automatically to display on the web, or a smartphone or even a tablet. This means that your clients will be able to read your email in the format that’s most convenient to them and have a great experience on any device. So next time you create a campaign using one of our templates to send your email, make sure you check out the ones marked Responsive. To give you an idea of what we’re on about, here is an example of one of our responsive templates: blue themed responsive email newsletter templatered responsive email newsletter template

How to go Responsive

Now that you understand what responsive design is, and the importance of mobile devices, it’s as simple as selecting one of our new templates and implementing the design and content you want. Good luck and keep a lookout for even more impressive TotalSend responsive templates soon.