Deliverability Archives - TotalSend

Deliverability Archives - TotalSend

  • Improving Delivery to Free Webmail Addresses

    Today, email marketers send to a substantial amount of free webmail addresses (those free email accounts you have from the likes of Gmail, Yahoo and Hotmail and so on). In fact, according to recent statistics, free webmail addresses make up the vast majority of worldwide email accounts, accounting for 76% in 2014. So if you’re […]

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  • Email List Management Best Practices

    Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; with the hopes that this will expose them to a […]

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  • 7 reasons to get rid of the noreply email address

    The biggest hurdle that email marketers face is how to ensure that their emails don’t get disregarded, potentially losing a prospective client or customer or the like. One of the quickest ways to turn people off your emails is to use a bad ‘from’ sender address. Far too many campaigns being sent out these days […]

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  • Email Marketing Jargon – 17 Expressions You Should Know

    New to email marketing? Or just a little rusty perhaps? Getting your head around all the industry terms can be quite an intimidating challenge at first, but it’s the first step to getting your ducks in a row and putting it all in context. The practice of email marketing is also constantly evolving with the […]

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